A guide on how to answer Product Questions

Product questions are the heart and soul of PM interviews. They're the most unique to the product management role, and, in my opinion, the most fun. In general, product sense of design questions test your:

• Creative ability
• Understanding of user-centric design
• Knowledge of industry trends
• Product vision
• Strategy
• Passion

Product sense questions most take the following form of

• Design a product to handle a problem X
• Improve an existing product Y

The above 2 are the most common type of product sense questions that you’ll be asked. The task here is to think deeply about the problem space and then brainstorm solutions and detail out a few features from scratch.

Some sample questions:

• Design a smart sock.
• How would you redesign the 911 system?
• Design a product or feature that addresses toxic “trolling” on the internet.

A framework I follow to answer these type of questions is: